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Privacy policy

This Privacy Policy is part of Advenica’s Terms of Use and describes our privacy practices.




Advenica Privacy policy

This Privacy Policy is part of Advenica’s Terms of Use and describes the privacy practices of Advenica AB (“Advenica”, “we”, “us”, “our”) on our websites located at https://www.advenica.com, as well as such other websites that we own or operate (collectively, “Our Website” or the “Advenica Website”).

Below you can find information about when and how we collect information from visitors (“you”, or “your”) or concerning your computer or device, including Personally Identifiable Information, how we use such Visitor Information, and the circumstances under which we may disclose such Visitor Information to others.

By visiting the Advenica Website, you acknowledge that you accept and consent to the practices outlined in this Privacy Policy.


I. Information obtained when you visit Advenica’s website


Advenica’s Collection and Use of Visitor Information

Advenica Clients use analysis services to obtain information regarding how Client Site Visitors to their Client Sites are interacting with such Client Sites (“Visitor Information”). These analysis services allow a Advenica Client to evaluate and potentially modify its Client Site based on its findings regarding Client Site Visitors use and interaction with the Client Site.


How Advenica Collects Visitor Information

Advenica may collect certain information about a visitor’s computer or mobile device, such as:

  • Browser Information
  • Operating System Information
  • Mobile Device Information (e.g., device identifier, mobile operating system, etc.)
  • Page Accessed
  • Geographic Location
  • Time of Visit
  • Referring Site
  • Application, or Service


Advenica May Collect Information Contained in the “Referring URL” For The Last Website Visited

If a Client Visitor navigates to a Client Site from another website, Advenica may receive certain information from the referring website (i.e., the last website the visitor visited before visiting the client’s website) as part of the Hypertext Transfer Protocol (“HTTP”) request. For example, if a Client Site Visitor navigates to a Client Site from a search engine, such as Google, Advenica may receive information contained in the referring URL for the Google search query, such as the terms the Client Visitor was searching for before visiting the respective Client Site. Advenica may use information contained in the referring URL to analyze and provide information to its Clients about the activities that led users to navigate to the applicable Client Site.


Advenica’s Disclosure of Visitor Information

Except as disclosed in Section II below, Advenica never sells or shares any Visitor Information with individuals or companies other than the specific Client from whose Client Site Advenica collected the Visitor Information.

This Visitor Information is provided to Clients in the form of aggregated reports and/or statistics that identify the collective behavior of Client Visitors to the Client’s Site. Clients will also have access to Recorded Interactions through the Analysis Service.


Transfers of personal data to countries outside of EU/EEA

Our use of certain services or recipients means that we sometimes transfer your personal data to a country outside the EU/EEA. In order to protect your personal data when we transfer them, we have checked that the European Commission has made a decision that the recipient country has an adequate level of protection or controlled that other basis for the transfer is applicable. You can get more information about these security measures by contacting us.


Use of Cookies

As described in our Cookie Policy, It is Advenica’s policy to use first-party cookies (small text files that Advenica stores locally on your computer) on Client Sites for one or more of the following purposes: to help identify whether a Client Site Visitor is a first time visitor, or has visited previously (provided that we will not store identifiers that can be used to personally identify such Client Site Visitors); assess usage patterns and perform traffic analysis; identify preferences; diagnose problems with our servers; analyse trends; and otherwise administer Advenica products and services. Cookies placed by Advenica on the computers of Client Site Visitors do not include Personally Identifiable Information such as name, phone number, e-mail address or mailing address, nor does Advenica link cookies to such Personally Identifiable Information in its servers or databases.

If you do not wish to have Advenica place and use cookies on your computer, you should decline all cookies in the cookie banner or visit Advenica’s Opt-out instructions. Advenica is not responsible for any failure by you or your browser to accurately implement or communicate your browser preferences or settings. Please note that if you set your browser to decline cookies, some features of the Client Sites you visit may be unavailable. In addition, please be aware that even if you configure your browser settings to decline all cookies, your activity on Advenica Client Sites will still be recorded by the Analysis Service. However, if you decline all cookies, Advenica will not be able to determine whether or not someone using that computer previously visited the Client Site, i.e. whether or not the visitor is a “unique” visitor.


Opting Out

If you wish to opt out of Advenica collecting Visitor Information when you visit Client Sites, please see the Advenica Opt-out instructions. Please note that if you use a different computer or Internet browser than you used when opting out of Advenica’s Analysis Service, you will need to revisit the link above in order to reset your opt-out decision, in order for it to be effective.


II. Provisions applicable to both visitor and client information


Disclosure of Visitor Information and Client Information to Service Providers and Law Enforcement/Legal Process

Visitor Information and/or Client Information (including Personally Identifiable Information) may be shared with certain third-party companies and individuals that help facilitate technical aspects of the Advenica Service or perform functions related to the administration of Advenica, such as third parties that provide storage facilities for certain Visitor Information and Client Information collected and analyzed by Advenica. These third parties perform tasks on our behalf and are contractually obligated not to disclose or use Visitor Information or Client Information for any other purpose. However, Advenica is not responsible in the event that Personally Identifiable Information is disclosed at a result of a breach or security lapse at any such third party, or for such third party’s non-compliance with the foregoing requirements.

Advenica also reserves the right to disclose any Visitor Information or Client Information (including Personally Identifiable Information) to: (i) comply with any law, regulation, or legal request; (ii) enforce, apply, or investigate breaches of the Terms of Use or other agreements; (iii) respond to public requests; or (iv) protect the rights, property, user experience, or safety of Advenica, our employees, our users, or others. We may also share Client Information and Visitor Information with our affiliates, subject to their compliance with our obligations under this Privacy Policy and the Terms of Use.


Changes to Our Privacy Policy

Advenica retains the discretion to amend or modify this policy from time to time. Use and disclosure of Information we obtain is subject to: (1) the policy in effect at the time such Visitor Information or Client Information is collected or (2) any subsequent policy to which you agree or of which you have notice, if you choose to use Advenica following such acceptance or notice. If we make material changes in the way we use or disclose Personally Identifiable Information, we will notify you through one or more of the following means: a communication to the e-mail address associated with your account, or a clear and prominent announcement on the Advenica Website. Your continued access to or use of the Advenica website following notice of material changes to this Privacy Policy shall constitute consent to any amendments and/or modifications.


Do-Not-Track Signals

Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. If you wish to opt out from analytics tracking, visit https://www.advenica.com/privacy-policy/opt-out


For More Information / Your Information Rights

Advenica welcomes any questions or comments about this Privacy Policy or our privacy practices, including regarding any disclosure of third party information for direct marketing purposes. Any such comments or questions should be submitted via e-mail to privacy@advenica.com

You could also visit the website of Integritetsskyddsmyndigheten (imy.se) to learn more about GDPR and storage of data.


Effective Date of this Privacy Policy:

This Terms of Use is effective as of March 27, 2018.

Updated as of August 11, 2023.



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